📄 Executive Summary

My Role

• Did an end-to-end research from doing surveys, user interviews, synthesizing, and creating layout recommendation for UI designer
• Collaborating with UX manager and UI designer to discuss and creating the brand X’s new website

Goals

Getting the data, understanding, and insight about brand X’s users as ideas for crafting website that based on their behavior and preferences.

Expected Outcomes

Brand X's users can enjoy and often accessing the new website which will lead to increasing engagement opportunities for brand X products.

Major Findings

<aside> 1️⃣ Users don't have much free time, have a high social spirit, and high curiosity.

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<aside> 2️⃣ Users really get bored easily especially during pandemic.

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<aside> 3️⃣ Users love content that is funny, easy to enjoy, and more visual less text.

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Some Solutions Idea

<aside> 💡 Create a website with the characteristics of “content series” in short carousel and short video format.

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<aside> 💡 Create a simple website where content is categorized and can be easily explored

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BACKGROUND

📱 Understanding The Behavior and Their Digital Content Preferences

Anti Grvty Obtained a new website creation project from one of the leading cigarette companies in Indonesia (let's call it "brand X" on this case study).

Besides the old website is not really well-design, brand X also wants to strengthen the brand's power through appealing relevant content and campaigns through this new website.

Before the website was created, brand X also wanted to know some insights from product users such as :